FACTUM is an annual competitiveness survey. It enables you to monitor how decisions in the past have impacted your performance. Your development can be compared to competitors during the same period. Benchmark surveys provided by FACTUM are used by the majority of companies to develop their competitive position in all sales channels where feedback is collected.
Our reports use effective two-way feedback that allows retailers and their suppliers to measure, monitor and improve their performance.
FACTUM surveys for Retailers
Help the trade to better understand what their suppliers expect.
FACTUM surveys for Suppliers
The surveys help identifying strengths and areas for improving vis-a-vis the competitors´performance.